A social media marketing plan's purpose is to reach
A) a captive audience who pays close attention to marketing information and buys products online.
B) end users who buy products online.
C) traditional consumers who buy products in retail stores.
D) active consumers who will communicate with their online friends and the company about the joys of using a brand.
E) multichannel buyers who browse products online and buy them in stores.

Question

Quizplus · Accepted Answer

A social media marketing plan aims to engage active consumers who will share their experiences and promote the brand through their networks, enhancing brand visibility and credibility.

A Social Media Marketing Plan's Purpose Is to Reach