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Within the Context of Social Media, an "Evangelist" Is an Online

Question 64

Multiple Choice

Within the context of social media, an "evangelist" is an online user who


A) who is "delighted" with a brand and its message and then communicates with their online friends and the company about the joys of using the brand.
B) tries to promote an anticonsumerism agenda to other online users, hindering the effectiveness of online advertisements.
C) is a paid "brand ambassador" by the advertisers to promote the brand's positive qualities by sending messages to his/her online friends.
D) is indifferent or neutral to advertisements on social networks.
E) is an advocate who develops his/her own Facebook, Twitter, and/or YouTube following and therefore should be contacted by advertisers about placing an ad on his/her website.

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