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________ Ads Are Expensive but Effective: Pepsi Ads Led to 3,932,000

Question 76

Multiple Choice

________ ads are expensive but effective: Pepsi ads led to 3,932,000 views on its website,; Weathertech increased customer engagement by 225 percent; and a study of movies released after their ads ran showed an increase of $8.4 million in opening weekend revenue.


A) Reinforcement
B) Online
C) Super Bowl
D) Competitive
E) Cooperative

Correct Answer:

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