A potential problem with using sex appeals in advertising is that
A) what men find sexy, most women do not, and vice versa.
B) dds using sex appeal do not attract as much attention as those using other appeals.
C) sex in advertising typically appeals to only younger audiences.
D) an ad using sex appeal does not always lead to changes in recall, recognition, or purchase intent.
E) sex in advertising alienates too large a segment of typical audiences.
Correct Answer:
Verified
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