One problem with humorous appeals is that
A) their effectiveness may vary across cultures if used in a global campaign.
B) they contain no information to help consumers.
C) they can tarnish the image of the brand.
D) they do not stand out in a cluttered advertising climate.
E) they are usually only appropriate for Millennials.
Correct Answer:
Verified
Q79: Most advertising messages are made up of
Q80: The World Wide Fund for Nature sponsors
Q82: All of the following statements are true
Q83: An ad for Hydroxycut, a dietary supplement
Q85: The number of different people or households
Q88: The type of appeal used to imply
Q91: All of the following statements are true
Q98: Media selection decisions are related to the
Q99: The type of appeal used to suggest
Q110: In television or radio advertising, rating refers
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents