The owners of a small bar and grill want to run an ad on local radio in the town where the business is located. Their objective is to create awareness for the restaurant among the town's consumers. Which of the following measures should be used to determine how many different people will hear the advertisement?

Question

Quizplus · Accepted Answer

Reach is the measure used to determine how many different people will hear the advertisement. It represents the total number of unique individuals exposed to the ad at least once.

The Owners of a Small Bar and Grill Want to Run