All of the following statements are true about the television as an advertising medium except which?
A) Infomercials are increasingly popular because of the low average cost of a 30-minute block of television time.
B) Many advertisers are now choosing less expensive "spot" ads, which run between programs, or 15-second ads, rather than the traditional 30- or 60-second lengths.
C) Television advertising is preferred by many marketers because it is inexpensive.
D) Viewers are increasingly time-shifting their viewing habits with DVRs, DVDs, and subscription and Internet options like Netflix and Hulu.
E) There are many opportunities for out-of-home TV viewing as televisions can be seen in many bars, hotels, offices, airports, and on college campuses.
Correct Answer:
Verified
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