Which of the following statements about sales tests is most accurate?
A) In sales tests,additional product information,product samples,or premiums are offered to an ad's readers or viewers,and ads generating the cost inquiries are presumed to be the most effective.
B) In sales tests,a question such as,"What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
C) Sales tests involve studies such as controlled experiments and consumer purchase tests to measure retail sales.
D) In a sales test,respondents are asked questions to measure changes in their attitudes after an advertising campaign,such as whether they had a more favorable attitude toward the product advertised.
E) In a sales test,respondents are first shown an ad and then asked whether their previous exposure to it was through reading,viewing,or listening.
Correct Answer:
Verified
Q190: A limited-service agency is
A) an advertising agency
Q202: All of the following are examples of
Q204: Which of the following statements about inquiry
Q204: Directed to ultimate consumers, consumer-oriented sales promotions
Q205: The company's own advertising staff,which may provide
Q205: The Starch test uses aided recall to
Q206: An advertising agency that deals in creative
Q210: Sales promotion expenditures account for _ percent
Q211: Sales tools like coupons and premiums used
Q212: A researcher asked Kelly, as a subscriber
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