Prior to recent Super Bowl weekends, Doritos sponsored "Crash the Super Bowl," asking people to create their own 30-second ad about Doritos. A panel of judges selected the finalists, posted the submissions on the Doritos Facebook page, and opened up voting by the public to name the $1 million prize winner. Which type of sales promotion was Doritos using?
A) a deal
B) a sweepstakes
C) a contest
D) sponsor-generated content
E) a loyalty program
Correct Answer:
Verified
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