Nabisco used a free-standing rack in the shape of a bus to promote its Ritz and other cracker products. The goal of the sales promotion was to maximize the consumers' attention to lunch box and after-school snacks. The "bus," which provided storage for the featured products, was placed in a high-traffic area of U.S. grocery stores. This type of sales promotion is referred to as a

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A point-of-purchase display is a marketing strategy used to attract consumer attention and promote products at the place where the purchase decision is made, such as a store. The bus-shaped rack is an example of this type of display.

Nabisco Used a Free-Standing Rack in the Shape of a Bus