In the traditional advertising model, advertisers were charged using a ________ approach, which charged for the exposure to an ad. Google transformed the traditional model to a model called ________ where advertisers pay only when someone actually clicks on the ad and is sent to their website.

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The traditional advertising model charged advertisers based on "cost per thousand impressions" (CPM), which means they paid for the number of times an ad was displayed. Google introduced the "cost-per-click" (CPC) model, where advertisers pay only when someone clicks on the ad.

In the Traditional Advertising Model, Advertisers Were Charged Using a ________