Channel of communication refers to
A) the selection of either paid or nonpaid forms of information dissemination.
B) a similar understanding and knowledge that a sender and receiver apply to a message.
C) an open-ended dialogue between the marketing department and the firm responsible for developing the IMC program.
D) a social network-based forum that allows customers to communicate their likes, dislikes, suggestions, and concerns to an organization 24 hours a day, 365 days a year.
E) the means (salesperson, advertising media, or public relations tools) of conveying a message to a receiver during the communication process.
Correct Answer:
Verified
Q10: To promote its theme parks to groups,Disney
Q18: Disney uses an integrated marketing communications program
Q22: The information sent by a source to
Q26: Communication is the process of conveying a
Q27: In a marketing context, message refers to
A)product
Q28: By taking consumer expectations into consideration, integrated
Q29: Source refers to
A)any paid form of advertising.
B)consumers
Q30: Communication is the process of conveying a
Q32: Integrated marketing communications (IMC) programs coordinate a
Q35: Communication is the process of conveying a
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