When you buy Crest toothpaste at your local supermarket because you have a 50-cents-off coupon for it, even though that is not your regular brand, you are being influenced primarily by which promotional element?

Question

Quizplus · Accepted Answer

Sales promotion is a marketing strategy that uses short-term incentives to encourage the purchase or sale of a product or service. In this case, the 50-cents-off coupon is a sales promotion that is influencing the consumer to buy Crest toothpaste.

When You Buy Crest Toothpaste at Your Local Supermarket Because