Automobile dealerships have invested significant time, effort, and money in their websites. Dealerships commonly measure website performance by tracking visits, visitor traffic, and ________, which refers to the amount of time per month that visitors spend on their websites.
A) stickiness
B) glueyness
C) gumminess
D) adhesiveness
E) connectiveness

Question

Quizplus · Accepted Answer

Stickiness refers to the ability of a website to keep visitors engaged and spending time on the site, which is why it is used to measure the amount of time visitors spend on a website.

Automobile Dealerships Have Invested Significant Time, Effort, and Money in Their