Burger King received much attention for its Whopper Sacrifice campaign that asked, "What do you love more, your friend or the Whopper?" Facebook users were asked to "unfriend" 10 people from their Facebook friends list in exchange for a free burger. Burger King was using incentives as a form of ________ to promote its products.
A) opt-out marketing
B) customerization
C) niche marketing
D) buzz marketing
E) viral marketing

Question

Quizplus · Accepted Answer

Viral marketing is a form of marketing that uses existing social networks to promote a product or service. In this case, Burger King was using Facebook users to spread the word about its Whopper Sacrifice campaign by asking them to "unfriend" 10 people from their Facebook friends list in exchange for a free burger. This created a buzz around the campaign and helped to promote it to a wider audience.

Burger King Received Much Attention for Its Whopper Sacrifice Campaign