Trent is an avid fly fisherman and for his hobby he large rubber rafts, hip waders, special fishing rods, reels, line, and an assortment of fishing tackle and lures. There are no sporting goods stores near him so he orders his fishing supplies from the L.L. Bean catalog. His supplies are generally delivered to his home within 72 hours. Trent is using a ________ to satisfy his fishing supply needs.
A) home delivery retailer
B) quick-response retailer
C) direct-mail marketer
D) flexible response marketer
E) regional marketer
Correct Answer:
Verified
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