Texas-based Whole Foods supermarkets target people who want to eat healthy. The stores use placards throughout, which tell shoppers about the farmers who grew and harvested the various products sold. This use of signage to provide consumer information is a part of which element of the retailing mix?

Question

Quizplus · Accepted Answer

The use of signage to provide consumer information is part of the communication element of the retailing mix, as it involves conveying information to customers.

Texas-Based Whole Foods Supermarkets Target People Who Want to Eat