The Schwan's Company of Marshall, Minnesota, the largest direct-to-home provider of foods in the United States, uses route sales representatives who sell from refrigerated trucks. This particular method of distribution is referred to as

Question

Quizplus · Accepted Answer

A direct channel involves the producer selling directly to the consumer without intermediaries, which is what Schwan's does by using route sales representatives to sell directly from their trucks to customers.

The Schwan's Company of Marshall, Minnesota, the Largest Direct-To-Home Provider