Pharmaceutical companies sell some of their products to hospitals and clinics directly. They also market other products to large retail chains such as Walgreens that distribute them to their stores across the nation. In addition, they sell products to drug wholesalers that sell to the remaining independent drugstores in the United States. What method of distribution best describes the method used by pharmaceutical companies in this example?

Question

Quizplus · Accepted Answer

Pharmaceutical companies use dual distribution by selling directly to hospitals and clinics, as well as through retail chains and wholesalers.

Pharmaceutical Companies Sell Some of Their Products to Hospitals and Clinics