Channel Conflict Refers to

Channel conflict refers to

A) disagreements over the trade discounts allotted to each level of the distribution chain by the Federal Trade Commission.
B) regulatory restrictions limiting the number of distributors that can sell a producer's products.
C) a situation in which one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals.
D) a situation in which one distributor carries two competing brands.
E) a situation in which the producer doesn't allow other channel members to have input regarding product specifications or benefits.