Demand-oriented approaches weigh factors that underlie expected ________ more heavily than such factors as cost, profit, and competition when selecting a price level.
A) total revenue
B) stakeholder concerns
C) discounting practices
D) product substitutes
E) customer tastes

Question

Quizplus · Accepted Answer

Demand-oriented approaches focus on customer preferences and perceived value, which are reflected in customer tastes, rather than on cost, profit, or competition.

Demand-Oriented Approaches Weigh Factors That Underlie Expected ________ More Heavily