The latest in appliance technology allows your refrigerator to send messages to your smart phone and even photos of the interior to remind you of what you need to pick up at the store. Taking advantage of strong consumer demand for technology-enabled products, marketers set prices for these refrigerators at thousands above other models. These marketers are using a ________ pricing strategy.
A) skimming
B) penetration
C) loss leader
D) price lining
E) bundle

Question

Quizplus · Accepted Answer

The marketers are using a skimming pricing strategy, which involves setting high prices initially to target consumers willing to pay more for new and innovative products.

The Latest in Appliance Technology Allows Your Refrigerator to Send