Penetration pricing is considered to be a ________ approach to pricing.
A) demand-oriented
B) cost-oriented
C) profit-oriented
D) competition-oriented
E) service-oriented

Question

Quizplus · Accepted Answer

Penetration pricing is a demand-oriented approach because it involves setting a low initial price to attract a large number of customers and gain market share quickly, focusing on consumer demand.

Penetration Pricing Is Considered to Be a ________ Approach to Pricing