The pricing strategy that is almost the exact opposite of skimming pricing is
A) target pricing.
B) penetration pricing.
C) price lining.
D) odd-even pricing.
E) prestige pricing.

Question

Quizplus · Accepted Answer

Penetration pricing is the pricing strategy that is almost the exact opposite of skimming pricing. Penetration pricing sets a low price for a product to quickly gain market share. Skimming pricing sets a high price for a product to maximize profits from early adopters.

The Pricing Strategy That Is Almost the Exact Opposite of Skimming