In some cases, penetration pricing may follow ________ after price insensitive customers have already purchased.
A) experience curve
B) target ROI
C) odd-even
D) above market
E) skimming

Question

Quizplus · Accepted Answer

Penetration pricing is often followed by skimming, where prices are initially set high to target price-insensitive customers and then lowered to attract more price-sensitive customers.

In Some Cases, Penetration Pricing May Follow ________ After Price