You can buy a General Electric dishwasher for $399 or you can buy a similar Bosch brand dishwasher for $989. Since Bosch uses its pricing strategy to project a high-quality product image, it is most likely using ________ pricing.
A) yield management
B) standard markup
C) prestige
D) penetration
E) cost-plus-fixed-fee
Correct Answer:
Verified
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A) an extra amount
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