You can buy a General Electric dishwasher for $399 or you can buy a similar Bosch brand dishwasher for $989. Since Bosch uses its pricing strategy to project a high-quality product image, it is most likely using ________ pricing.

Question

Quizplus · Accepted Answer

Prestige pricing is a strategy where higher prices are set to give the perception of a high-quality or luxury product. Bosch is likely using this strategy to project a high-quality image.

You Can Buy a General Electric Dishwasher for $399 or You