Odd-even pricing is considered to be a ________ approach to pricing.
A) cost-oriented
B) profit-oriented
C) demand-oriented
D) competition-oriented
E) service-oriented

Question

Quizplus · Accepted Answer

Odd-even pricing is a demand-oriented approach because it is based on the psychological impact of pricing on consumer demand, such as setting prices just below a round number to make them seem lower.

Odd-Even Pricing Is Considered to Be a ________ Approach to Pricing