Marketing two or more products in a single package price is referred to as
A) package pricing.
B) loss-leader pricing.
C) bundle pricing.
D) tie-in pricing.
E) multi-product pricing.

Name: Marketing two or more products in a single package price is referred to as A) package pricing. B) loss-leader pricing. C) bundle pricing. D) tie-in pricing. E) multi-product pricing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Bundle pricing refers to the strategy of marketing two or more products together at a single package price.

Marketing Two or More Products in a Single Package Price