When Dell sells various laptops, it also preinstalls Microsoft Office and other software that customers order at a discount before the laptop is shipped. This is an example of
A) price lining.
B) product-line pricing.
C) bundle pricing.
D) customary pricing.
E) prestige pricing.

Question

Quizplus · Accepted Answer

This is an example of bundle pricing, where multiple products or services are sold together at a discounted rate compared to purchasing each item separately.

When Dell Sells Various Laptops, It Also Preinstalls Microsoft Office