A box of Cascade dishwasher detergent shrink-wrapped with a bottle of Jet Dry is sold for $1.50 less than the regular price of the products sold separately. This is an example of ________ pricing.
A) penetration
B) prestige
C) bundle
D) odd-even
E) standard markup

Question

Quizplus · Accepted Answer

Bundle pricing involves selling multiple products together at a lower price than if they were purchased separately, as seen with the detergent and Jet Dry.

A Box of Cascade Dishwasher Detergent Shrink-Wrapped with a Bottle