With a cost-oriented pricing strategy, a price setter stresses the ________ side of the pricing problem and the price is set by looking at ________.
A) demand; revenue
B) production; profit
C) demand; target sales
D) cost; production and marketing expenses
E) cost; consumer tastes

Question

Quizplus · Accepted Answer

A cost-oriented pricing strategy focuses on covering production and marketing expenses, setting prices based on costs rather than consumer demand or tastes.

With a Cost-Oriented Pricing Strategy, a Price Setter Stresses the ________