Summing the total unit cost of providing a product or service and adding a specific amount to the cost to arrive at a price is referred to as
A) standard markup pricing.
B) experience-curve pricing.
C) cost-plus pricing.
D) product-line pricing.
E) target return-on-investment pricing.

Question

Quizplus · Accepted Answer

Cost-plus pricing involves adding a specific amount or percentage to the total unit cost to determine the selling price.

Summing the Total Unit Cost of Providing a Product or Service