What pricing strategy did the National Aeronautics and Space Administration (NASA) use to pay Lockheed Martin for the Orion lunar spacecraft?
A) cost-plus-percentage-of-cost pricing
B) experience-curve pricing
C) standard markup pricing
D) yield management pricing
E) cost-plus-fixed-fee pricing

Question

Quizplus · Accepted Answer

NASA used a cost-plus-fixed-fee pricing strategy, where Lockheed Martin was reimbursed for all allowable costs plus a fixed fee, ensuring they cover expenses and earn a profit.

What Pricing Strategy Did the National Aeronautics and Space Administration