Setting a market price for a product or product class based on a subjective feel for the competitors' price or market price as the benchmark is referred to as
A) customary pricing.
B) above-, at-, or below-market pricing.
C) standard markup pricing.
D) competitive margin pricing.
E) experience-curve pricing.

Question

Quizplus · Accepted Answer

Above-, at-, or below-market pricing involves setting a price based on a subjective assessment of competitors' prices or the market price as a benchmark.

Setting a Market Price for a Product or Product Class