Swedish company Asko, which prides itself on manufacturing and marketing some of the best-built and most prestigious appliances in the world, would probably use which competition-oriented pricing approach?
A) customary pricing
B) above-market pricing
C) loss-leader pricing
D) target profit pricing
E) penetration pricing

Question

Quizplus · Accepted Answer

Above-market pricing is used by companies that position their products as premium or high-quality, which aligns with Asko's branding of prestigious appliances.

Swedish Company Asko, Which Prides Itself on Manufacturing and Marketing