Manufacturers of private brands use which method of competition-oriented pricing?
A) penetration pricing
B) below-market pricing
C) loss-leader pricing
D) prestige pricing
E) skimming pricing

Question

Quizplus · Accepted Answer

Below-market pricing is used by manufacturers of private brands to offer products at a lower price than competitors, attracting cost-conscious consumers.

Manufacturers of Private Brands Use Which Method of Competition-Oriented Pricing