An ad campaign by Suave shampoo asked television viewers to identify the heads of hair of women who used Suave shampoo and conditioner and those that used the much more expensive salon hair-care products. The idea of the ad was that no one could tell which woman used the much cheaper Suave brand. By making price its selling point, Suave is most likely using
A) customary pricing.
B) loss-leader pricing.
C) prestige pricing.
D) skimming pricing.
E) below-market pricing.

Question

Quizplus · Accepted Answer

Suave is using below-market pricing by emphasizing that their product is much cheaper than expensive salon brands, making price the main selling point.

An Ad Campaign by Suave Shampoo Asked Television Viewers to Identify