A Price Premium Marketing Dashboard shows the dollar sales market share for Red Bull to be 38 percent and the unit volume market share to be 33 percent among selected energy drinks. What is the price premium for Red Bull in 2010?
A) −12.5 percent
B) −7.5 percent
C) −5.3 percent
D) 5 percent
E) 15.2 percent
Correct Answer:
Verified
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