Using __________, many retailers deliberately sell products below their normal prices (and sometimes below cost) to attract attention and additional store traffic.
A)customary pricing
B)below-market pricing
C)prestige pricing
D)penetration pricing
E)loss-leader pricing

Question

Quizplus · Accepted Answer

Loss-leader pricing refers to intentionally selling products at a loss in order to attract customers and increase store traffic. It is a commonly used marketing strategy by retailers.

Using __________, Many Retailers Deliberately Sell Products Below Their Normal