Marketing executives must translate estimates of customer demand into estimates of
A) personnel.
B) advertising expenditures that will be required.
C) ancillary product support.
D) revenues the firm expects to receive.
E) supply on a demand curve.

Question

Quizplus · Accepted Answer

Marketing executives translate customer demand estimates into revenue estimates to forecast the financial performance and plan business strategies accordingly.

Marketing Executives Must Translate Estimates of Customer Demand into Estimates