Gillette budgeted $200 million in advertising to introduce the Fusion razor to male shavers.Such expenditures are often made to stimulate ________,the desire for the product class,rather than for a specific brand,when there are few competitors with the same product.

Question

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Advertising and promotion expenditure in the introduction stage are often made to stimulate primary demand,the desire for a product class rather than for a specific brand,since there are few competitors with the same product.

Gillette Budgeted $200 Million in Advertising to Introduce the Fusion