Northland Juices, a division of New York-based Apple & Eve, competes with Ocean Spray in the cranberry juice category. To be successful, Northland must create ________ demand in order to be selected over competitors.

Question

Quizplus · Accepted Answer

Selective demand is the demand for a specific brand within a product category. Northland Juices needs to create selective demand to persuade consumers to choose their brand over competitors like Ocean Spray.

Northland Juices, a Division of New York-Based Apple & Eve