All of the following are true about a skimming pricing strategy when used during the introduction stage of the product life cycle except which?
A) It capitalizes on the price insensitivity of early buyers.
B) It typically results in profit margins that are high.
C) It encourages competitive entrants into the market.
D) It helps recover the R&D costs of the new offering.
E) It helps build unit volume.
Correct Answer:
Verified
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