The classifications of innovators, early adopters, early majority, late majority, and laggards are all based upon

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The classifications of innovators, early adopters, early majority, late majority, and laggards are based upon when consumers begin buying a new product. This is known as the adoption curve, which shows how quickly consumers adopt a new product or technology. Innovators are the first to adopt a new product, followed by early adopters, early majority, late majority, and laggards.

The Classifications of Innovators, Early Adopters, Early Majority, Late Majority