Consumer Packaged Goods Firms Such as General Mills and PepsiCo

Consumer packaged goods firms such as General Mills and PepsiCo as well as technology firms such as Intel and Hewlett-Packard employ a product manager to manage

A) all of an organization's product items or brands.
B) all of an organization's product classes.
C) all of an organization's existing products through the stages of their life cycles.
D) all products or brands that require close fiscal scrutiny.
E) a close-knit family of products or brands.