Starbucks sometimes offers a promotion known as the "treat receipt." Patrons purchase a drink of their choice in the morning and then will receive a receipt to turn in after 2:00 p.m.that same day.With the receipt the customer can choose from any grande iced beverage for just $2.50.Which is the most likely market modification strategy for Starbucks here?

Question

Quizplus · Accepted Answer

With market modification strategies,a company tries to find new customers,increase a product's use among existing customers,or create new use situations.This promotion increases the use of coffee as a beverage to be consumed throughout the day,rather than just in the morning.

Starbucks Sometimes Offers a Promotion Known as the "Treat Receipt