Mott's Applesauce Promotes Itself as a Low-Fat Alternative to Cooking

Mott's applesauce promotes itself as a low-fat alternative to cooking oil for baked goods. Mott's is

A) finding new users through a product modification strategy.
B) increasing use by existing customers through a product modification strategy.
C) modifying the product characteristics.
D) creating new use situations through a market modification strategy.
E) demarketing the product.