Kellogg's Frosted Flakes,a ready-to-eat breakfast cereal,has been perceived as a cereal for children.Tony the Tiger,a cartoon character,extolled Frosted Flakes,and advertisements depicted children enjoying the product with Tony.Recently,in response to declining sales of Frosted Flakes,the cereal maker has adopted a new series of advertisements that show adults admitting that they enjoy Frosted Flakes,too.Kellogg's is attempting to

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Product repositioning means that a firm attempts to change the way in which consumers perceive its product.Kellogg's is attempting to change the place Frosted Flakes occupies in the minds of adult consumers from that of simply being a children's cereal.

Kellogg's Frosted Flakes,a Ready-To-Eat Breakfast Cereal,has Been Perceived as a Cereal