An aging baby boomer population has led to increased interest in developing and marketing products to satisfy the needs of this large market. As a result, moisturizing lotions and creams such as Oil of Olay are now repositioned as "age-defying" products. This is an example of which product repositioning action?
A) reaching a new market
B) reacting to a competitor's position
C) trading up
D) changing the value offered
E) product modification
Correct Answer:
Verified
Q207: Procter & Gamble repositioned its Old Spice
Q208: Ralston Purina advertises with the following slogan:
Q209: Reducing the number of features, qualities, or
Q210: Any word, device (design, sound, shape, or
Q211: Branding is
A) the licensing of a name,
Q213: A brand name is
A) a product's identifier
Q214: Twitter uses a stylized blue or white
Q215: The stylized blue and white waves that
Q216: Adding value to the product (or line)
Q217: Reducing the package content without changing package
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