The white apple used by Apple in advertising and on its products is an example of a
A) label.
B) copyright.
C) trade name.
D) patent.
E) logo.
Correct Answer:
Verified
Q210: Any word, device (design, sound, shape, or
Q211: Branding is
A) the licensing of a name,
Q223: The identification that a firm has legally
Q224: One of the primary benefits of branding
Q225: The stylized blue and white waves that
Q228: What agency registers the trademarks of a
Q228: Brand equity is
A) the resources invested to
Q229: The added value a brand name gives
Q231: Brand equity is valuable to an organization
Q238: For consumers, the primary benefit of branding
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